First impressions are vital for your app's success, with nearly 60% of potential users deciding to download based on the app's name, rating, and especially its initial video and screenshots. Engaging app videos can boost installation likelihood by up to three times compared to screenshots alone, as they showcase features and user experience dynamically. Optimizing your app store presence with high-quality videos can increase conversion rates by up to 35%, highlighting the importance of investing in compelling promotional content to effectively communicate your app's value and capture user interest.